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Artist talk – Dani Montlleó
DANI MONTLLEÓ AND THE MEANING OF ANTI-IDENTITY David G. Torres

 

In a photograph of The Who, Pete Townshend appears with an adolescent look posing in a safari-coloured shirt that harks back to the military (both the shoulder flaps and the colour) and is full of logos and medals. In another photograph taken sometime later, though now in black and white, Keith Moon, the drummer of The Who, poses among Lambretta scooters wearing a turtleneck jersey on which appear in writing the letters POW. POW are the initials used to designate and identify prisoners of war. The strategy of The Who was the underlying strategy that was used years later by London’s first punks with a mixture of logos, medals or signs that would range from the A within a circle representing anarchism to the swastika. Thus the aim was to dismantle all the signs by taking them out of context, used very skilfully by the highly situationist techniques of detournement and very Dada.

Doppelgänger Goldfinger (Architect and villain) Dani Montlleó

 

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